If you have a look at some of the most successful brand on social media, you’ll notice they all have one major trend in common… They are ALL consistent with their posting, their brand feel and their content. Here are some of the main takeaways with being consistent on the right social media channels for your brand.
1. Do I need to be on Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest, Snapchat AND Tumblr to be successful?
ABSOLUTELY NOT. There’s no set amount of platforms you need to be on, so don’t stress if as a small business you’re barely getting your content shared on even two of the platforms listed above. What’s important, above all, is the need to identify which of the social media platforms is right for your business.
This is why it’s important to identify who your target audience is and where they spend their time. Are you a jewellery label with edgy designs that need to be seen to be believed? Then you’re most likely suited for Instagram and Facebook, and you’ll find that Twitter and LinkedIn aren’t ideal platforms for you.
2. Why is a regular posting schedule important?
This should be fairly obvious, but in order to be top of mind for your audience you need to be in front of their eyes. If you post on a Monday, then not again until Saturday, they’ve gone 4 days without hearing from you which isn’t great.
In order to keep up with engagement rates it’s important to have a strict posting schedule. Explore posting at different times of the day to see when your audience are most engaged. You can find this information in your Instagram Analytics.
3. When it comes to content, do I HAVE to keep creating original images?
In order to maintain consistence and a clear brand identity, it’s always best to create your own content. This allows you to control the narrative of your feed. When creating a plan for your feed, consider the following:
- Colour story and style guide, including key fonts and preferred colours
- Photography style
- Scheduling patterns e.g. posting a quote, flatlay then product image to keep your feed in a strict grid
4. Do I always have to post long captions?
Not at all. In fact, it’s best to only use long captions if you really have something to say. So often accounts post mammoth captions that don’t help the reader, and this does more harm than good in the long run.
The most important thing to consider when writing your captions is brand voice. Make sure that you’re consistent with the copy you’re adding to your posts to make sure that as soon as your audience begins to read it, they know it’s a piece of your writing.
5. Which is better; quantity or quality?
Quality, quality, QUALITY.
At the end of the day, you want your audience to want to see your posts, and more importantly to actually crave them. The only way you can achieve that is through quality content.
If you only have a few pieces of content for the week, it’s better to sacrifice your post quantity for the quality.
Have a look at your analytics for when your audience is most active and engaged, and post then. Be strategic with it.
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