These days, there are so many businesses on Instagram (more than 25 million, in fact) that are all telling us that their product or service is the best out there, and that we *need* it.
But let’s be real for a minute… How many of us trust a brand when they tell us their products is out-of-this-world amazing? Cos I sure don’t.
Brands have some authority, but usually only when it comes to sharing educational content relevant to their niche, or giving us insider info into how products are made or their impact on the environment. They SHOULD know that stuff, and we should trust them. BUT, that doesn’t mean we trust everything they tell us.
And this is where you (the user) come in. With user generated content (UGC) we’re able to see a visual testimonial of sorts on a product or service. We can see what it looks like in real life (not just that super glossy studio shot on the website) and we can see a person behind the words.
That. Is. So. Important.
brand accounts see a 59% uplift in engagement when they share their customers’ photos
Did you know, 85% of consumers trust UGC over branded content, and 68% find it more appealing than photos brands share from their own image bank?
UGC is so powerful, in fact, that brand accounts see a 59% uplift in engagement when they share their customers’ photos, and a 210% uplift in conversation. That’s powerful stuff.
So, next time you’re planning out your content calendar for the month, make sure that along with content relevant to your brand pillars you’ve also got some UGC thrown in there for good measure.